- How to promote my website
Users, users, users. It’s all about the users when you are launching your website. No matter how cool it looks or how well it functions, it is there for a purpose: to be seen. And that’s what I’m going to help you through today. After reading this article you should get an idea of what to do next to promote your website. Sit back, relax and let this article take over.
There are many ways you can promote your website. In fact, there are many places that do this for revenue. But we will classify them as free and paid websites for you to choose from according to your budget.
Creating social media profiles
Social media is the ultimate, hands down place to promote anything. And the easiest way to do that is to create a social media pages/profiles for your website. You can start by sharing them to your family and friends and get them to notice. And then take it from there by following the next steps written below. Make sure to add social media links to your website so that people can follow you on the platforms they’re on.
The comment sections get a lot of attention. Not as much as the page itself but enough to get enough people to notice. You can comment your website’s link on one of the comment sections of pages or groups related to your website’s topic. You’ll have to find a way to convince people to visit your website though. There are a lot of nonsense comments and spam comments for you to distinguish yourself from. People generally don’t want to be taken away from the comment sections and if they do, they don’t want to be taken for long so you’ll need to make your website’s purpose very clear on the page they land so they can leave with a plan to come back. Good platforms to post your website’s link:
SEO – Search Engine Optimization – is the practice of increasing the quantity and quality of traffic to your website through search engine results. This is basically free promotion for your website whenever someone uses a certain keyword that your website contains, in their search query. It takes a bit of time for you to master the techniques but with the right work you are guaranteed to bring attention to your website.
Having content that appeals to your target visitors is one way you can generate traffic. A good article or blog has the potential to turn your visitors into users. These users in turn can bring in more visitors for you. The power of social media, again, is not questionable. A single retweet or repost can go anywhere for your website; hopefully in a good direction.
Along with content comes quality. This is something that should not be forgotten or should be compromised too much. Good quality pays off in the long run. As stated above, it can help keep users and turn visitors into users.
Make Your Site Responsive
With quality comes responsive web design. Make sure that your content resizes nicely and accordingly on all screen sizes. You might consider using the mobile first approach. More and more people are tending to access websites via mobile phones. So build your media queries mobile first then progress upwards.
Radio, television and e-mail are one of the few forms of communication that remain from the 20th century. While many other forms of communication have come and gone, these ones have remained strong and kept on getting stronger. And after all, whenever you have something serious to say, you use an email instead of WhatsApp, right?
E-mail marketing is just that. You promote your website through an email. You can send your users emails about a new post or a new product or even just write up a personal hello for new users. A good first impression goes a long way. Not only might it retain these users, it can persuade them to invite their friends over. Email marketing is also virtually free. There is no cost associated with every email you send (after all when have you ever paid to send an email?).
Google My Business
You can list your business for free with Google My Business. This has the same idea with SEO (it actually helps your SEO as well) but a bit different. Instead of listing your website amongst other websites in a search result, what it does is it puts complete information about your business, your hours, locations, directions, reviews, all of that. That happens when someone searches for local businesses in a particular area either on Google itself or on Google Maps.
News services (especially local ones) are interested in what goes on in and around their cities. You can capitalize on this by inviting journalists for an interview about your website. Or you can write to them to include your website in a portion of their stories. Or have them write a whole new story as it is.
Sometimes free just doesn’t cut it. It requires more work than a paid alternative and results can be hard to get. So it’s not questionable that some people just prefer to outsource the work to someone else and get results quicker. So here are a few of the websites you can check out to help promote your website.
What is display advertising? Display advertising is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. By using cookies, advertisers are able to send the right ad to the right person which in turn can make this method quite effective.
So without further ado, let’s get into it.
1. Google AdSense
Google AdSense is a program that allows website owners to host ads that are relevant to the content of their site and generate revenue from each click. This program is utilized by many publishers to generate revenue for their free services. So it can get quite a large number of views.
The process is fairly simple. Create an account on AdSense. Fill in your payment details. And then you’re set to create your ad and launch it.
2. Social Media Ads
As said earlier, having a good social media presence will benefit your website. But you can take it a step further and promote your social media profiles. A lot of social media rely on these ads for revenue. So now you have the opportunity to draw in people that are outside your “family and friends” circle. Here are a few examples.
i) Facebook Ads
Facebook is another place for you to advertise your website. As it holds the title to the world’s biggest social media, it’s no wonder how Facebook made over 39 billion dollars last year in advertising revenue alone. So it should give you an idea of how tactically advantageous Facebook can be.
Facebook ads are targeted to users based on their location, demographic, and profile information. So the idea is the same to that of Google AdSense’s. With the exception that Facebook ads are confined to Facebook only.
ii) Twitter Ads
Twitter Ads are similar to Facebook Ads. They too also exclusively work on Twitter. They provide you ads that are relevant to what you filled in as your profile information, your geographic location and all the other things about yourself that you filled in on Twitter.
iii) YouTube Ads
YouTube Ads are another form of social media ads. But instead of pre-paid advertising, YouTube ads charge you only when your advertisement is watched. I don’t really see this is as an advantage though. Because, people are going to see those 5 seconds of advertisement without consent.
Paid Search Advertising
Paid search advertising (or pay per click advertising) is another form of paid advertising. They are similar to display advertising but also different. Display ads can appear in any website but paid search ads only appear in the search engines of those hosting them. So while they aren’t as flexible as display ads they are undeniably much more effective.
1. Google Adwords
Google Adwords is an online advertising service that allows businesses to have their ads run on Google’s search results page. When you search for something on Google, Google will show you different ads relevant to your search. The reason for this accuracy is credited to the use of keywords, like SEO. Unlike SEO however, this is only for Google whereas the former applies to all search engines. But since Google is the most popular search engine in the world, it won’t really have all that difference. You probably “googled” this topic and landed here too.
2. Bing Ads
Another example of paid search advertising is Bing Ads. The popular misconception is that Bing is “Who Uses Bing?” But in reality, Bing has around 33% of the total US market share and 1.23 billion unique global users. Bet you didn’t know that.
So in light of this reveal, here is why you should consider Bing Ads. It is 33.5% cheaper than Google when it comes to pay-per-click. You wouldn’t want to miss out on this discount with an added bonus of a huge following for Bing.
3. Yahoo ads
Yahoo also deserves a mention in this list. They joined forces with Bing to rival Google a few years ago, hence creating the Yahoo! Bing Search. Now Yahoo’s search is powered by Bing. You would naturally assume that both Yahoo and Bing produce the exact same result. But no, that is not the case. First-page results, global variance, and other differences will start to draw the line between these two search engines.
Influencer marketing has become the go to method for many businesses and websites worldwide. This is a form of marketing in which the focus shifts from the entire target market to just these influential people. These people in turn promote the company’s products or services in their videos or posts. These people are mostly found social media. Notably:
• Facebook and
There are no set of rules when it comes to influencer marketing. You will be dealing with individual persons instead of a company. You will be involved in setting the schedules and how the content is going to be presented. And all of this varies from influencer to influencer so your patience will be tested but the payout will be good.
This is a form of advertising targets celebrities to promote their products or services. This is much like influencer marketing but the difference being that celebrity branding is used to create posters not interactions. Nevertheless, it is still a good way to advertise your product or service via celebrities. Just look at what Michael Jordan did for the Air Jordan brand.
Celebrity branding is more of a fantasy when it comes to promoting a website though. These people are not to be found by the laypeople and if you do end up with one, the payment will cost you a kidney. So, this is an option, but not a realistic one.
We’ve seen that there are a number of ways you can promote your website, free of charge. But for faster results and outsourcing, we have also seen the ways you can pay someone to promote your website. Hopefully the information you found on this website will help you find the ideal method for promoting your website.
As I’m sure you know, there are a lot of scammers and con artists on the internet; some posing as a paid website, others posing as free. Some might even deliver what they promise up to a certain point. What I’ll leave to you is to check and double check whatever else website you have found. Ours have been checked so there won’t be a need to worry.
Best of luck!